User acquisition
Mathew wants to sell o his new stock of T-shirts. Each shirt costs N16, 000. However, Mathew doesn't have a website to facilitate his business. He resorts to posting the pictures of the shirts and their prices on his Whatsapp status daily. Meanwhile, the be er portion
of Mathew's contacts are university students that manage to wave o hunger with bouts of garri that are occasionally accompanied with sugar.
By implication, his target customers cannot comfortably a ord to eat three square meals daily. Eating Jollof rice is a luxury that they yearn for wholeheartedly. Do you know why Mathew is experiencing poor sales? Do you know why Mathew's monthly recurring revenue (MRR) is dwindling?
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