1. Without generating adequate cash to meet its needs, a business will find it difficult to conduct routine activities
2. Cash is king because opportunities can come up at any time and may no longer be available by the time you are done liquidating some of your non-liquid assets. When you have cash, you are able to secure good opportunities as they come and make more money.
3. If a business doesn’t have enough cash on hand to pay payroll, rent and other bills, it can spell disaster — no matter how profitable the company is or how fast it’s growing.
Remember that having great customer care is just as important as having great products or services.
“Business opportunities are like buses, there’s always another one coming.” – Richard Branson
What’s one secret behind marketing?
Marketing your business makes customers aware of your products or services, engages them, and helps them make the buying decision.