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Understanding Macroeconomics and its Bearing on Your Profitability

When last did you visit a fueling station? When last did you visit a market to buy groceries and supplies? When the price of a thing you want to buy rises, you suffer as a consumer. But why is the price increasing? As you were taught in high school economics, is there more demand than there is supply? Is it more expensive because of the raw materials required to create it? Is the price affected by

Understanding How to Become Profitable Regardless of Your Industry  Vol 1

Every startup must be successful. Meanwhile, several startups fail in their first year. The difference between the cost of production and the cost of marketing your good or service should, in theory, be maximized. Because of competition and the financial stability of your target market, you cannot, in reality, cut the cost of production to zero or continuously raise your marketing expenses. Buildi

The Leadership Dimension of Entrepreneurship

Entrepreneurship goes beyond buying and selling. A large part of starting a business is managing a group of people who share the same vision, known as "staff." Except you're willing to bear the burden of building your software application, marketing your product to your target audience, keeping tabs on the financials, and talking to customers as a customer care representative.  It is difficult to

Understanding How to Negotiate and Secure Deals for Your Business

You cannot successfully separate negotiation from business. Every business's daily operations involve navigating a one-way street of customer-to-sales and sales to customers. If you are not pitching to a new gathering of potential partners and investors, you are talking to a customer, or you are negotiating with your staff, who is seeking a raise. Having understood how frequently we negotiate in o


Introduction• CRM is an information industry term for methodologies, software and usually Internetcapabilities that help an enterprise manage customer relationships in an organized way.• CRM is the process of managing all aspects of interaction a company has with itscustomers, including prospecting, sales and service. CRM applications attempt to provideinsight into and improve the company/cust

Understanding How to Pitch Your Business as an Entrepreneur  

You never know when you'll get another chance to make a first impression. Having worked hard with your staff, you have gotten to the stage where you are searching for investors that will inject cash into your business idea so that it can scale up. However, you may be lacking in being prepared to succinctly and adequately describe your business.You may not be opportune to pitch your great idea to a

Understanding Scalability & Unique selling preposition

The word "scalability" is becoming increasingly popular, especially with technological advances that improve customer-business connections and promote business efficiency. So it is common to hear an individual ask, ‘Is your company's profitability increasing, maintaining, or decreasing?" Is your workforce's efficiency increasing, maintaining, or decreasing? These questions are the foundation of

Understanding Debt Financing (Do you need it?)

 Debt financing, often in the form of a small-business loan, is one of the most common ways to fund a business.  Debt financing is when you borrow money to finance your business. You agree to pay back the lender the funds borrowed, plus interest, by a future date. Debt financing differs from equity financing, in which you raise capital by selling partial ownership in your company.You can get de

How Do I Finance My Business Idea To Execution

The idea will remain an idea until you execute it. The question is, how do I finance an idea if I don’t have access to resources?  However, time has proven that most businesses and startupsdon’t have access to a stash of money in their bank accounts to keep them going.‘I don’t have capital’ is a popular anthem in the lips of young people seeking to turn on the knob of a business idea th

Current Dynamic Trends in Consumer Behavior

There is not any doubt: client conduct is changing faster than it ever has. Specifically, what shoppers need, where they need it, and when they need it to induce admission to their services and merchandise are incessantly influx, we have a tendency to oversee essential customer conduct developments in 2022 (And beyond).As people source for a range of stores online, additionally, they reckon an out

Finance Terminology Letter C

 CallA call, in finance, will usually mean one of two things.A call option is a derivatives contract giving the owner the right, but not the obligation, to buy a specified amount of an underlying security at a specified price within a specified time. A call auction occurs over a set time when buyers set a maximum acceptable price to buy, and sellers set the minimum satisfactory price to 

Finance Terminology Letter D

DAGMARDAGMAR (defining advertising goals for measured advertising results) is a marketing model used to establish clear objectives for an advertising campaign and measure its success.Dark Cloud CoverDark Cloud Cover is a bearish reversal candlestick pattern where a down candle (typically black or red) opens above the close of the prior up candle (typically white or green), and then closes below th

Finance Terminology Letter B

Baby BondA baby bond is a fixed income security that is issued in small-dollar denominations, with a par value of less than $1,000. The small denominations enhance the attraction of baby bonds to average retail investors.Baby Boomer"Baby boomer" is a term used to describe a person who was born between 1946 and 1964. The baby boomer generation makes up a substantial portion of the world's populatio

Finance Terminologies

A-B TrustAn A-B trust is a joint trust created by a married couple for the purpose of minimizing estate taxes. Upon the death of the first spouse, an A-B trust divides into two. It is formed with each spouse placing assets in the trust and naming as the final beneficiary any suitable person except the other spouse.A-SharesChina A-shares are the stock shares of mainland China-based companies that t

Diving deep into building and running a business in Nigeria.

In one word, building a business in Nigeria is like trying to create an Amazon rainforest in the Sahara, everything is out to get you, and every step you take oozes frustration, being a highly religious country, business people abandon data and move closer to God, oops! There is no data anywhere, most businesses are built blindly, well “wetin God no fit do? E nor dey exist!” But to build a wor

What Are Mergers and Acquisitions (M&A)?

Mergers and acquisitions (M&A) are often used interchangeably, but they differ in meaning. Mergers and acquisitions (M&A) is a general term that describes the consolidation of companies or assets through various types of financial transactions, including mergers, acquisitions, consolidations, tender offers, purchase of assets, and management acquisitions. A merger is the combination of two firms,

What Are Mergers and Acquisitions (M&A)?

Mergers and acquisitions (M&A) are often used interchangeably, but they differ in meaning. Mergers and acquisitions (M&A) is a general term that describes the consolidation of companies or assets through various types of financial transactions, including mergers, acquisitions, consolidations, tender offers, purchase of assets, and management acquisitions. A merger is the combination of two firms,

Building a SME in a 3rd world country

SMEs & Inflation in a 3rd world country; what’s the way forward? What are SMEs? Small and mid-size enterprises (SMEs) are businesses that maintain revenues, assets or a number of employees below a certain threshold. Each country has its own definition of what constitutes a small and medium-sized enterprise. Certain size criteria must be met and occasionally the industry in which the company op

Understanding inflation and how it affects the economy

What is Inflation? Inflation is the rate at which goods and services increase in price in a specific economy. Inflation is measured as a percentage. While inflation is normal and often good for economic growth, there are extreme cases that can disrupt stability and create financial hardship. Simply put, Inflation is the rate at which prices for goods and services rise. Inflation is sometimes class

Wizkid’s unicorn status, lessons to learn

Wizkid to an extent, made young and getting it become a mainstream thing in Nigeria especially through music in an age where every top artist was close to 30! He broke out at 19, just like every young artist he had his fair, share of struggles, scandals etc but he moved on fast, making himself scarce, highly sought for, from having spat with Dammykrane at Quilox to selling o2 Arena, “yes the o2

Aliko Dangote: Richest blackman under the sun, what makes him different?

I assume none of you reading this article is alien to the name ‘Aliko Dangote’. However, you may be inquisitive about certain aspect of his life that have made him standout in Nigeria, Africa and the World in general. Strap up, and enjoy a flash of who Aliko Dangote is.Do you want to know what it feels like to be named the richest man in Africa, eleven consecutive times? Ask Aliko Dangote. Wit

3 reasons why cash is king ?

1. Without generating adequate cash to meet its needs, a business will find it difficult to conduct routine activities2. Cash is king because opportunities can come up at any time and may no longer be available by the time you are done liquidating some of your non-liquid assets. When you have cash, you are able to secure good opportunities as they come and make more money.3. If a business doesn’

The Building Blocks of Entrepreneurship: A Blueprint for Success

As a small business owner, you operate in an uncertain world. To succeed, you must continually adapt your strategies to account for changing customer needs and market conditions. As with any business venture, starting your own company requires diligence and hard work. However, the rewards of entrepreneurship far outweigh the challenges. If you’re considering launching your own company, understa

The role of technology in the future of e-commerce

Technology has helped to create efficient e-commerce by eliminating a lot of the manual work that might be needed in order to scale a business. Technology is not always good for everything, and e-commerce is one of those industries where technology can't do all the work. Technology has allowed for companies to expand but it also allows them to scale back and focus on what they do best. The future

Guide to Business Term Loans

Term loans can enable your business to finance large purchases you can pay off over time.Term loans provide a convenient way to get the funds you need for a specific purchase. You receive the money upfront and then pay it back over a set term. These are commonly used to buy cars, homes, and even household appliances. But they can also help to fund business ventures and are offered by traditional a

Top 10 Marketing Strategies for you to promote your business as a business owner

Stop denying it. It’s certain that endless SME marketing demands have taken their toll on you by now. From WhatsApp add for add, to Instagram sponsored ads, “be like e don tire you sef”But don’t worry we’ve come to your aid, here we introduce 10 B2B marketing strategies that won’t put a dent in your wallet.Get a budgetYou need money to make moneyYes, you heard it right. Begin calibrati



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